Sabtu, 26 Januari 2013

[V598.Ebook] Download PDF Introduction to Marketing: Theory and Practice, by Adrian Palmer

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Introduction to Marketing: Theory and Practice, by Adrian Palmer

Introduction to Marketing: Theory and Practice, by Adrian Palmer



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Introduction to Marketing: Theory and Practice, by Adrian Palmer

Ideal for students with no background in the subject, Introduction to Marketing features an exceptionally clear and accessible writing style and a wealth of examples. Drawing on various disciplines including economics, sociology, and psychology, it encourages students to critically analyze marketing frameworks and discuss alternative options.

Author Adrian Palmer addresses various marketing problems, engaging students by inviting them to debate the issues involved rather than offering prescriptive solutions. A timely chapter on responsible marketing covers such topics as ethics, corporate responsibility, and environmentalism and assesses their impact on the field. Material on services marketing is integrated throughout, reflecting the changing nature of services and acknowledging the move towards service-based industries. Numerous pedagogical features including case studies, digital marketing boxes, and international marketing boxes highlight the link between theory and practice. Extensive and annotated suggestions for further reading enable students to seek additional knowledge. A Companion Website (coming soon) provides resources for both students and instructors.

  • Sales Rank: #2027315 in Books
  • Brand: Brand: Oxford University Press
  • Published on: 2012-05-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.40" h x 1.20" w x 9.60" l, 2.70 pounds
  • Binding: Paperback
  • 576 pages
Features
  • Used Book in Good Condition

About the Author
Adrian Palmer is Professor of Marketing at University of Wales in Swansea.

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Rabu, 23 Januari 2013

[Z944.Ebook] Download PDF Beautiful Darkness (Book 2) (Beautiful Creatures)

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Beautiful Darkness (Book 2) (Beautiful Creatures)

  • Sales Rank: #9576883 in Books
  • Binding: Paperback

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Minggu, 20 Januari 2013

[M467.Ebook] Download PDF A Mouth Sweeter Than Salt: An African Memoir, by Toyin Falola

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A Mouth Sweeter Than Salt: An African Memoir, by Toyin Falola

A Mouth Sweeter than Salt gathers the stories and reflections of the early years of Toyin Falola, the grand historian of Africa and one of the greatest sons of Ibadan, the notable Yoruba city-state in Nigeria. Redefining the autobiographical genre altogether, Falola miraculously weaves together personal, historical, and communal stories, along with political and cultural developments in the period immediately preceding and following Nigeria's independence, to give us a unique and enduring picture of the Yoruba in the mid-twentieth century. This is truly a literary memoir, told in language rich with proverbs, poetry, song, and humour.

The reader is irresistibly drawn into Falola's world. The prose is lucid. There is humour. This work is sweet. Period.
-Ngugi wa Thiong'o

This is lbadan as only a true indigene can write or remember her, in all her voluptuous turbulence and ebullient eloquence. Truly, with this achievement, Toyin proves that the mouth can indeed be sweeter than salt.
-Femi Osofisan

A splendid coming-of-age story so full of vivid colour and emotion, the words seem to dance off the page. But this is not only Falola's memoir; it is an account of a new nation coming into being and the tensions and negotiations that invariably occur between city and country, tradition and modernity, men and women, rich and poor. A truly beautiful book.
-Robin D. G. Kelley

It is difficult not to read A Mouth Sweeter than Salt as another IBADAN, but a more nuanced imaginative village, in the throes of creation. The reader, aware of that other masterly history book, salivates at this story book.
-Kole Omotoso

Winner of the 2004 Association of Third World Studies President's Distinguished Award, the West African Oral History Association Award, and the 2005 Herskovits Finalist Award by the Association of African Studies.

  • Sales Rank: #892491 in eBooks
  • Released on: 2016-03-11
  • Format: Kindle eBook

Review
"... a rich and often profoundly beautiful book.... There's little doubt that within the growing body of African autobiographical literature, this book is going to stand high." - Sunday Independent (South Africa)"

About the Author
Toyin Falola is Frances Higginbothom Nalle Centennial Professor of History and Nelson Mandela Professor of African Studies at the University of Texas at Austin. Author or editor of over fifty books and countless articles, he has written extensively on subjects ranging from political economy, nationalism, development, and violence to religion.

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2 of 2 people found the following review helpful.
Phenomenal
By Jackson Twain
Wow. Just, wow. In short, this is a great read for anyone who wishes to understand the context and culture surrounding the greater African independence movements of the last century.

To be honest, I wasn't too keen on this book at first. I thought it was cumbersome and almost redundant. The more I read, however, I realized that the style which Falola writes is something to be savored. Too often do we read books simply to get to the next word, sentence, page, chapter. Sorry for the corny cliche, but I think it applies here: The whole is greater than the sum of its parts when it comes to this book.

At first, the only parts of the book I enjoyed were the periodical African idioms and sayings. When I finally reached a point to where I could examine the totality of the message, I realized that interspersed in these memoirs is a much deeper understanding of Africa during a time of abrupt transition from a traditional culture to a foreign/forced modern one.

If at first you start to lose interest, keep reading. It's definitely worth it.

6 of 7 people found the following review helpful.
Listening to the elders
By Friederike Knabe
Growing up in Nigeria in the years around independence provides good material for a personal memoir. These must have been extraordinary times, full of hope and expectation for the emerging new country. For a growing teenager though, the issues were closer to home. Falola, well known scholar of African history, has used his personal experiences to create a rich innovative kind of memoir that combines his growing up during that time with events in his community and the country as a whole. The resulting book gives the reader vivid insight into a complex society with its intricate traditions, in particular those of the Yoruba culture. Falola writes an easy accessible style, often addressing the reader directly. He demonstrates his narrative skill and an ability to impart local events with gracefulness and humour. He demonstrates how the use of proverbs, idioms and traditional imagery has remained part of everyday discourse by interweaving sayings into his narrative. "A proverb is regarded as the 'horse' that carries words to a different level, investing them with meanings...".

Falola's account suggests that he was already at the age of 10 a curious youngster and an astute observer of people, relationships and events. His early fascination with trains led him to experiences beyond his age level that were to influence his standing in his family and community. After an unplanned train ride and its aftermath, that created upheaval in the family, he was transplanted to another branch of his family in a more rural sector of Ibadan, the city-state in Nigeria's south-western region. Not having taken notice of the hierarchical structure of his polygamous family, he realized only then which of his "mothers" is his birth mother. There he also learned to connect with the rich traditions of the local people who have maintained much closer links to their past than those in the urban centre. For example, children are given an additional name by the family, a praise name (oriki). This name should establish a link to a real or imaginary hero of the past. Such names should enhance the young person's deep character and his ambition to emulate the past bearer. Like a young detective he tracks an old woman, different from any he had seen in the neighbourhood. When he is finally confronted by her, the outcomes are an important lesson for his life and future. These early influences shape his thinking into his adult life.

While the chapters stand as independent stories or essays, they flow together easily as a portrait of a person in his time and place. He merges the memories of his childhood with his comprehension of circumstances as an adult. Understanding of his roots and the culture instilled in him led him to study the cultural traditions of the Yoruba people and the history of the land. His reflections on how the two religions, Islam and Christianity managed to co-exist with the rich African traditions are as pertinent today as they were during the sixties. So is his criticism of the trend among the younger generation to denigrate their own culture in the face of western influences. [Friederike Knabe]

6 of 6 people found the following review helpful.
What A Great Piece!
By Mike Olaf
Falola's memoir, A Mouth Sweeter Than Salt, is a "must read" for anyone seeking to gain deeper and serious insights into the mind of the true African child. The author gives the reader a breath taking, bird eye view of the cultural panorama of the Yoruba society, and the implications of growing up in its most complicated and sophisticated city of Ibadan. The uniqueness of this book lies in its ability to transcend academic and cultural boundaries. It is as good a history book as it is a novel; social scientists will find it valuable and educators will find it to be of great relavance. It is a story of life and of living. It is indeed a celebration of youth and its rites of passage. Humor, wit, and readability add color and lucidity to all pages of this book. Wild, weird, wide, and even scary at times, this is a memoir that will stand the test of time.

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Minggu, 13 Januari 2013

[B540.Ebook] Download Ebook Hitler's Shadow War: The Holocaust and World War II, by Donald M. McKale

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Hitler's Shadow War: The Holocaust and World War II, by Donald M. McKale

Examines the entire history of Hitler's racial war, including the murderous role of the Wehrmacht in the extermination of Jews; Jewish resistance; and the role of German citizens as both enablers and witnesses.

  • Sales Rank: #2033895 in Books
  • Color: Multicolor
  • Published on: 2002-07-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.68" w x 6.42" l, 2.35 pounds
  • Binding: Hardcover
  • 592 pages
Features
  • nazi german

From Booklist
In this meticulously researched book, McKale posits that Hitler and his fellow Nazis used the war in Europe as a cover for the real war they meant to fight. This was a "shadow war," he contends, in which Hitler would murder millions of Jews in Europe and Asia and eventually elsewhere in the world. McKale points out that the huge resources Germany used to carry out the "war against the Jews" could have been used to fight against the Western allies and the Soviet Union. McKale examines why, among all the racial, political, and other groups that Hitler despised and persecuted, he singled out the Jews for his greatest hatred. He surveys the steadily increasing yet "twisted road" of Nazi persecution of the German Jews before 1939. For anyone seeking to come to terms with the depravity of the Holocaust, this book will be required reading. George Cohen
Copyright © American Library Association. All rights reserved

Review
Offers an incisive introductory survey of the Holocaust from the ideological inception of modern anti-Semitism through the rising tide of anti-Jewish persecution in the 1930s and culminating in the Final Solution. I would strongly recommend the book for use in college courses on the Holocaust or the Third Reich, and it is appropriate for advanced high students as well. (Abraham J. Edelheit Jewish Book World)

McKale presents a chillingly detailed and documented account of the Nazi insanity motivating the murderous attempt to exterminate the Jews in Europe. In view of the massive manpower, construction, transportation, energy, and other resources expended in this task, winning World War II, for the Nazis, was nothing more than a step toward success in the Holocaust. (Martin Blumenson, Author of Heroes Never Die: Warriors and Warfare in World War II and Patton.)

For anyone seeking to come to terms with the depravity of the Holocaust, Hitler's Shadow War will be required reading. (Booklist)

McKale's book is a stunning achievement that will be read eagerly by students and scholars of the Holocaust. ... If readers at any level, or any library, were to purchase one book on the Holocaust, Hitler's Shadow War would be the recommended choice. (CHOICE)

Donald McKale's latest book is a detailed study of Nazi Germany's Jewish persecutions and the Holocaust. Drawn mainly from the abundant secondary literature in English, the work surveys the familiar territory, however in great detail. (History: Reviews Of New Books)

About the Author
McKale is Class of 1941 Memorial Professor of Humanities at Clemson University.

Most helpful customer reviews

2 of 4 people found the following review helpful.
Excellent but.....
By KMG
This book provides an excellent review of the Holocaust. For those basically unfamiliar with the Holocaust, the overview is complete. For those with a stronger background, it is helpful to get an "overview" that puts the details of specific events and issues in perspective. My one "problem" with the book is the writing style. Given the large amounts of information conveyed in even a single sentence, the use of subordinate clauses, and clauses subordinate to subordinate clauses, makes for slow reading ... and rereading. At times it seems the author almost loses track of the point he is making in a single sentence....and if he doesn't, the reader does! [To put these comments in perspective, I have a PhD in the social sciences from an Ivy League university..... beware, the book is slow reading, but in the end, well worth it.]

0 of 1 people found the following review helpful.
Five Stars
By Freddi Margolin
Amazing book about the holocaust

0 of 0 people found the following review helpful.
Historys Nightmare
By cmmorty
The book "Hitlers Shadow War" was a very well researched book. Prof. McKale does a great job illistrating the story of one of the worlds darkest moments. The book is informative on who was invlolved in the Holocaust and the roles played by each person. And, by doing this, McKale breaks down into a very understandable history the workings of the Third Reich and the main points of interest on how the Ideology of the NAZIs came about.
There were a few things that I could not bring myself to accept, which sadly happens with many of these scholarly books. Constantly under debate are certain topics such as: When did Hitler decide to eradicate the Jews. McKale brings this topic up and then quotes Mein Kampf where Hitler says that they should have gassed all the Jews in WWI, and if that would have been done Germany would have won WWI. It just doesnt make sense to me how the Scholars of today can read something like that and then seemingly discredit it and not accept it. I dont know, those kinds of "Scholarly research" just doesnt convince me all the time.
Enough of my rantings. The book is good except for a few very minor things that I personally didnt like. I would for sure recomend this book to someone wanting to learn more about the Holocaust.

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Kamis, 03 Januari 2013

[G326.Ebook] Fee Download Harlequin Medical Romance July 2015 - Box Set 1 of 2: Unlocking Her Surgeon's Heart\The Doctor She Left Behind\A Promise...to a Proposal?

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Harlequin® Medical Romance brings you three new titles at a great value, available now! Enjoy these stories packed with pulse-racing romance and heart-racing medical drama.

This Harlequin® Medical Romance box set includes:

UNLOCKING HER SURGEON'S HEART
Midwives On-Call
by Fiona Lowe
Noah discovers that Lilia's feistiness belies the most compassionate woman on earth—and if there is one person who can reach into this delicious but brooding doc's locked-away heart, it's Lilia. If she succeeds, can he also heal hers?

THE DOCTOR SHE LEFT BEHIND
by Scarlet Wilson
After five years of working for Doctors Without Borders, Nathan Banks is close to burnout. He's ready for a fresh start, and taking a job in the stunning Whitsundays couldn't be more perfect! That is until Nathan discovers his new colleague is his ex—Rachel Johnson!

A PROMISE… TO A PROPOSAL?
by Kate Hardy
Ellis doesn't do permanent—he's due in Africa soon! He must shake off this uncomfortable desire for lovely Ruby. Except his plan to help her start dating again fails spectacularly…because she's the only woman he just doesn't want to let go of…

Look for six new captivating love stories every month from Harlequin® Medical Romance!

  • Sales Rank: #884900 in eBooks
  • Published on: 2015-07-01
  • Released on: 2015-07-01
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
A Great Read For Medical Romance Lovers
By Julie L. Baumler
I really appreciated being able to get the Midwives On Call series as a pair of box sets. Very enjoyable.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Love it

See all 2 customer reviews...

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Rabu, 02 Januari 2013

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When It Starts to Snow (An Owlet Book), by Phillis Gershator

What if it starts
to snow?
What do you do?
Where do you go?

What if it starts to snow. What do you do? Where do you go?" So begins this winter story, as each animal--from a mouse to a bear--tells us what it will do and where it will go when the snow starts to fall. Each takes cover in its own special home, except for one. Can you guess who?

Phillis Gershator's chant-along verse encourages listener participation, and is best enjoyed when read aloud. The inquisitive text and dashing illustrations by Martin Matje make this a delightful picture book for reading under the covers when the weather gets chilly. Poetic and imaginative, When It Starts to Snow celebrates winter in all its cozy glory.

  • Sales Rank: #67010 in Books
  • Published on: 2001-10-01
  • Released on: 2001-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x .17" w x 7.93" l, .30 pounds
  • Binding: Paperback
  • 32 pages

Amazon.com Review
"What if it starts to snow? What do you do? Where do you go?" So lilts the refrain in this delightful ode to winter wonderlands and freshly fallen snow. As the young narrator repeats his curious query, all manner of creatures answer in their own voices. "'I keep watch,' says the shiny black crow. 'Caw Caw Caw' when it starts to snow." "'I sit by the window,' says the cat. Big eyes glow when it starts to snow." Readers even learn the winter habits of otters and stoats in this informative, whimsical tale. Parisian illustrator Martin Matje's charming illustrations let the cool colors of winter evoke shivers and thoughts of warm mittens. A special bonus is the snowy scene where kids can find different animals hidden in a cave, rock pile, log, or hollow. "I can't sleep when the snow wants to play," says the young boy. "Three cheers for snow!" (Ages 4 to 8)

From Publishers Weekly
"With words that roll off the tongue, pictures of charming woodland inhabitants and a dash of science, this book will have readers raring to go on a snow quest of their own," said PW in a starred review. Ages 4-7.

Copyright 2001 Cahners Business Information, Inc.

From School Library Journal
PreSchool-Grade 1-A young boy asks various wild and domestic animals how they prepare for the arrival of snow. The verse varies from forced ("'I look for seeds,'/says the sparrow./Peck, peck, peck/when it starts to snow") to scientifically inaccurate ("'We fly south,'/say the geese,/'all in a row'"). While the text is unexciting, Matje's gouache and colored-pencil illustrations are lively and the animals' expressions range from baleful to sly as they ponder what they do. The quality illustrations rescue this mediocre text.
Farida Shapiro, New York Public Library
Copyright 1998 Reed Business Information, Inc.

Most helpful customer reviews

9 of 9 people found the following review helpful.
a new favorite
By A Customer
this book was under the tree on christmas morning and it is now our daughter's favorite book. she is almost two years old and is just beginning to enjoy longer picture books. the beautiful animal illustrations and simple, rhythmic verse are very captivating. we recommend it.

1 of 1 people found the following review helpful.
It's great!
By catherine wolski
Using this book for my animal habitat unit. It's great!

See all 2 customer reviews...

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