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How to Make Money in Stocks: A Winning System in Good Times and Bad, Fourth Edition, by William O'Neil
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THE NATIONAL BESTSELLER!
Anyone can learn to invest wisely with this bestselling investment system!
Through every type of market, William J. O’Neil’s national bestseller, How to Make Money in Stocks, has shown over 2 million investors the secrets to building wealth. O’Neil’s powerful CAN SLIM® Investing System―a proven 7-step process for minimizing risk and maximizing gains―has influenced generations of investors.
Based on a major study of market winners from 1880 to 2009, this expanded edition gives you:
- Proven techniques for finding winning stocks before they make big price gains
- Tips on picking the best stocks, mutual funds, and ETFs to maximize your gains
- 100 new charts to help you spot today’s most profitable trends
PLUS strategies to help you avoid the 21 most common investor mistakes!
“I dedicated the 2004 Stock Trader’s Almanac to Bill O’Neil: ‘His foresight, innovation, and disciplined approach to stock market investing will influence investors and traders for generations to come.’”
―Yale Hirsch, publisher and editor, Stock Trader’s Almanac and author of Let’s Change the World Inc.
“Investor’s Business Daily has provided a quarter-century of great financial journalism and investing strategies.”
―David Callaway, editor-in-chief, MarketWatch
“How to Make Money in Stocks is a classic. Any investor serious about making money in the market ought to read it.”
―Larry Kudlow, host, CNBC’s "The Kudlow Report"
- Sales Rank: #3934 in Books
- Brand: McGraw-Hill
- Model: 4836775
- Published on: 2009-06-08
- Released on: 2009-05-18
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.08" w x 6.00" l, 1.21 pounds
- Binding: Paperback
- 464 pages
Features
Review
PUBLICITY CONFIRMATIONS (as of 6/17/09) 6/17/09, Newsmax.com, NATIONAL Online, Feature and Interview 6/15/09, Marketwatch.com, NATIONAL Online, Interview 6/15/09, Radio America, NATIONAL Radio, Interview 6/15/09, WBBM, Boston Radio, Interview 3-11 Education 20090617
About the Author
William J. O'Neil is the founder and chairman of Investor's Business Daily. He also founded William O'Neil + Company, a leader in equity market information and data research for more than 400 major institutional money managers worldwide.
Most helpful customer reviews
323 of 346 people found the following review helpful.
William O'Neil Shows the Way to Gain Wealth Systematically
By Edmund P. Leigh
William O'Neil the author has just published his magnum opus and its a wonderful book to show the small investor how to attain wealth in an effective and systematic fashion.
This book is a guide to understand how the Stock Market really works. William O'Neil perfected his CAN-SLIM method in the 1960's to make himself a multi-millionaire. He felt that his investment system was something most people could learn so he launched a newspaper in 1984 called Investment Business Daily (IBD) to teach small investors how to invest well and increase their net worth significantly.
During the go-go Bull market years of the 1990's IBD reached a subscription level of over 300,000 subscribers and competed head-on the the venerable and established Wall Street Journal (WSJ). I am convinced IBD is the superior newspaper because it specifically teaches the small investor how to outperform Mutual Funds by using the small investor's main advantage - the ability to get in and out of the market quickly. This advantage when properly used allows the small investor to avoid the major damage of a huge Bear market downturn such as in the case of 2001-2002 and also in 2008. Mutual Funds being so heavily invested with billions of dollars of stocks are not so nimble; consequently they usually take heavy losses during large market downturns such as in 2008.
His system is called CAN-SLIM. It is a complex set of rules; so allow yourself two years to learn the basics. You will have to master the reading of technical charts and understand fundamentals of various companies. You need to understand concepts such as Sales, Earnings, Return on Equity (ROE) , how Mutual Funds operate, accumulations, distributions, relative price strength (RPS), cups and handles, breakouts, 50-day moving averages, base failures, puts, calls, pivot points, double bottoms, growth stocks vs value stocks, accumulation days etc. Understanding these concepts is not for the faint hearted; there is a lot to learn.
O'Neil will show you the way with his book. Unfortunately the rules are very, very counter-intuitive and contrary to so called "conventional investment wisdom" and what most investment pundits advise. It will probably go against everything you have been taught in life. That is why most people have difficulty applying CAN-SLIM methods because it is so counter-intuitive. For example: What really works well is to buy high and sell higher. We are conditioned to buy low and sell high. This latter approach is not effective in the stock market but most people buy in the "conventional wisdom" manner and in many cases get clobbered. 98 % of individual investors buy stocks this way and it is not effective. You also need to know when the Bear Market is coming so you can exit and go to cash for safety. IBD provides the early warning indicators when the Bear is near.
There is much to learn in order to win against the Stock Market and how it really works. But it can be done ! To do so you need to be a hard worker and be able to learn from your mistakes. Learning CAN-SLIM is similar to learning upper-level math courses such as statistics. There are no royal roads or shortcuts in learning and applying CAN-SLIM rules. It is not an easy subject to learn. You should also have access to the Enhanced Daily Graphs to see both the Fundamental and Technical Analysis displayed on one page. You will need these tools to win this financial war; these tools provide the key financial intelligence to let you know what is really occurring in the world of the stock market.
I also recommend you keeping notes in a journal of some type. This will help you to learn the skills needed. You must also develop a skill in reading the charts to understand the psychology of what is happening in the market place. There are about 100 charts of past winners to study which provide the guide for picking future stock winners if you are able to recognize the patterns. If you can read the past history well you can predict the future. It will appear like you are looking at Latin and Greek symbols at first and will seem unintelligible for awhile but after much practice you will readily start seeing patterns. These patterns provide the entry and exits points for effective stock buys.
Why is learning this method so hard ? Here are some of the key CAN-SLIM rules that must be mastered if you do not want to financially hurt by the Stock Market:
1) Buy stocks above $ 20 per share at the optimum pivot point in a buying surge during a strong Bull Market and sell at a higher price.
2) Always cut your losses at 7 - 8 % when buying.(Most important rule).
3) If initially successful; pyramid your buying up.
4) Stay in cash during a Bear Market.
5) Never argue with the Stock Market; it is always right.
6) Concentrate your stock buying and watch your stocks closely.
7) Do not over diversify.
8) Read the investment classics by Jesse Livermore, Gerald Loeb, Benard Baruch and Nicolas Darvas. They are the pioneers in this field and the teachers that William O'Neil discovered after reviewing over 2000 stock investment books in the early 1960's. Only few authors such as Jesse Livermore and Gerald Loeb were deemed worthwhile. William O'Neil learned their methods, added some of his findings and crafted their wisdom into a complete and effective but complicated system called CAN-SLIM.
9) Keep your ego in check. Stay objective. Don't celebrate too much when you win; Don't get depressed when you get losses.
10) Keep your gains big & Keep your losses small.
11) Buy high and sell higher (very counter-intuitive !)
12) High diversification of stocks ensures mediocrity; Concentration in the right stocks leads to large gains.
13) Yearly gains of 20 - 100 % are possible in strong Bull markets while in Bear Markets your capital is preserved.
I have also subscribed to the Wall Street Journal (WSJ) for twenty (20) years. But the WSJ does not provide the information that is in IBD. IBD is unique and is an investment education conduit for people who are active learners and who wish to increase their net worth significantly.
The WSJ has some good in-depth articles on business news but doesn't inform the small investor when to be in or out the market or how to pick the best growth stock leaders. This is the gap which IBD fills ! I am convinced IBD is by far the more valuable newspaper for the small investor.
Effective use of the IBD tools is like a financial light sabre that will allow you to make significant financial gains especially in the first year of a strong Bull Market.
These methods are for those who do not mind hard work. You must be able to learn from your mistakes and be tenacious in learning the complexities of the Stock Market. If you are looking for an easy way to make significant money you need to look elsewhere. You will not be happy trying to learn very complex and counter-intuitive concepts. If do you pursue this study; it will probably take you at least 2 years to learn CANSLIM well. It is an art as well as a science.
What about actual results ? I am a Chief Engineer in Aerospace and the skills and knowledge I have picked up in the last 5 years with O'Neil's system has added about $100,000 each year to my savings since 2006. The time I spend on it each week is about 3 to 4 hours so it is like having a second job. I have not quit my day job but with the extra savings I have more peace of mind and with three children to send thru college in the near future I am confident I will be able to do so. In short - I may not be on easy street yet but I feel like I am out of the salt mines. This CANSLIM approach has worked well for me and I hope to improve my skills in it by continued study. I plan to get better at this. This system does work well.
Thank you Mr. O'Neil......you are a great teacher and wonderful philanthropist for the small investor. Highest recommendation for you, the reader to use this system to make money in the stock market.
84 of 88 people found the following review helpful.
A comprehensive (and demonstraby successful) investment approach - beyond mere stock screening
By William L. Lyman
A comprehensive (and demonstraby successful) investment approach - beyond mere stock screening, June 13, 2009
By William L. Lyman "FreeMarket" (ATLANTA, GA USA) - See all my reviews
(REAL NAME)
The CANSLIM stock investing methodology outlined in "How to Make Money in Stocks" is a time tested method that incorporates how the equity (stock) market(s) really work - for the passive, minority, outside investor. It is a 80/20 approach (with William O'Neil's approach, proprietary metrics and tools you can achieve 80% of the success with 20% of the effort) and explicitly rides the coattails of the market (read and react - don't fight/argue with the market). This system *IS* designed for the individual investor and small professional investor - I'm not sure it would scale for $250 million portfolios and above (but I'm not sure that it wouldn't either).
CANSLIM is part fundamental (here earnings growth is the primary focus), part structural, part timing/technical and part money/risk management (this part is **crucial** to investment success). The vast amount of other investing books will typically provide only a screening/selection approach, but "How to Make Money in Stocks" provides a comprehensive investment approach including stock selection, portfolio composition, selling criteria and money/risk management.
In short - buy stocks that have a reason to go up (a new product/management catalyst, a leading stock in one of the top 20% of the 196 IBD industry groups, strong earnings growth (>25%), solid Return on Equity (> 17%), reasonable leverage, etc.) when the stock is poised to breakout (strong and increasing institutional shareholder support, has outperformed at least 80% of the market over the previous 52 weeks, the stock is consolidating after a price run-up and breaks-out on trading volume that is significantly higher than the average trading volume over the last 50 days, etc.) and finally - and this is important - scale into your positions, pyramid up in the first 5% or price appreciation and cut you losses when the stock moves against you at 7-8% from your purchase price - NO QUESTIONS/NO EXCUSES/NO RATIONALIZATION.
Check out the independent and unbiased American Association of Individual Investors (AAII Dot Com) - they have tracked the monthly performance of 56 stock screens since January 1998 (now 11+ years) and the CANSLIM screen is consistently in the top 3 screens with a compounded annual growth rate (CAGR) over that time in excess of 25%. While the AAII "recipe" for CANSLIM (and other screens for that matter)is a simplified approach and does not implement a strict constructionist approach (and contains buy rules only - no sell rules, just monthly re-screening - and no money/risk management techniques), it is an OUTSTANDING educational tool to learn about the pros and cons of the various stock screens and provides a starting point for anyone considering CANSLIM for their portfolios.
I personally have used CANSLIM with tremendous success since the late 1980s and participate in our local Meetup (AAII-atlanta Dot Com) where we utilize the CANSLIM approach. While most people assume this approach generates outstanding returns in the go-go bull markets (and it does), it really earns its keep in the down markets by utilizing the 7-8% stop loss on a stock by stock basis as part of a concentrated portfolio. It was a financial life safer in 1999/2000 and again in 2008/2009. Value investors (mutual funds), by contrast, were obliterated in 2008 - down some 50-60%! If that great "margin of safety" doesn't pay off in that environment - when does it?!
This growth/momentum approach differs substantially from a valuation driven approach (e.g., the Morningstar 5-star system based Morningstar's estimate of "fair value" of the stock compared to its current stock price). But if you trade based only on your (or a 3rd-party's) estimate of fair value, be prepared for some roller-coaster rides. In fact, check out Morningstar's own performance of their 5-star ranking system for the 2,000+ stocks that they cover and for their tortoise and hare portfolio - it pales in comparison to CANSLIM. The valuation only approach is for full-time professionals only - and even then - only the best of the best have been able to produce reasonable returns over time. Like the choice embedded in the title of Ned Davis's book "Being Right or Making Money", CANSLIM allows you to make money, while the purist value investors will argue about "being right" with *their8 discounted cash flow calculations (if only the market marched to that tune).
And finally, yes, the book discusses the Investors Business Daily (IBD) newspaper (and of course, CANSLIM) as the IBD newspaper and associated website (Investors Dot Com) have the tools to easily implement the CANSLIM methodology (SmartSelect(TM) ratings and other proprietary metrics). And William O'Neil is not just another financial author - he is a very successful investor, entrepreneur and financial data services provider.
I wholeheartedly endorse this book and methodology - and recommend it to EVERYONE who is considering investing directly in common stocks. Even if they pursue another style of investing, there are many excellent lessons to embrace from "How to Make Money in Stocks".
57 of 60 people found the following review helpful.
Worth considering
By bixodoido
Bill O'Neil is one of Wall Street's most famous investors, mostly because he founded Investor's Business Daily. In this book he outlines his trading system, called "CANSLIM," and details how he has used it for years to capture enormous moves in the stock market from stocks that are about to take off and become the next big thing. To give you an idea of the kind of stocks O'Neil prides himself on finding, his past hits include Microsoft, Home Depot, and Amazon.
O'Neil's strategy is based on both technical and fundamental analysis, though the technical aspect receives much more space in the book. In fact technical analysis (meaning the reading of charts, volume, oscillators, etc) is so essential in O'Neil's investing that he recommends not buying a stock with a bad chart, regardless of how good the fundamentals may be. The first section of the book details the points of fundamental analysis (again, he uses the acronym CANSLIM)-earnings growth, industry leadership, and market direction among others. The next section deals with technicals and charting, and the last section offers some general advice and a look at successful investors of the past.
The methodology here is sound. When you buy stocks with the solid fundamentals O'Neil demands (which are not easy to come by) you get stocks with enormous growth potential. These are often the industry's next super-stocks, and he tries to get in them right before they take off. Because of this you can safely buy a stock with a high P/E multiple (which many fundamentalists recommend against) or one that just broke its 52 week high, and you can do this because the underlying fundamentals of the company are so incredibly strong as to ensure further momentum. Reading the chart ensures that the stock has a good base and won't have a nasty drop-off-a-cliff selloff at the first sign of a temporary sputter. O'Neil limits his losses to about 7% regardless of how good the stock is, and the idea is that your 7% losers will be more than made up for by your 25% (though sometimes many times more than that) winners.
As much as I like O'Neil's theory I was a little disappointed with the book. First, very little time is spent on the fundamental aspects of the stock. Because so much is devoted to charting, I wonder if many people would disregard the fundamentals altogether out of laziness, and instead go straight for the charts. Charting is great, but amateur chartists have a tendency to see whatever pattern they've convinced themselves will be there. I'm also put off by the constant self-touting, though I suppose I understand it. In reality this book is intended to steer people into the IBD way of investing, and get them to subscribe to the paper and/or website. The seemingly endless stream of testimonials (of almost infomercial proportion) at the end are kind of annoying as well. O'Neil's methodology is very sound and obviously proven-why he should have to cheapen it by such blatant marketing is puzzling to me. Keep in mind, also, that his system (as he himself points out) was designed for bull markets. In fact he recommends that you either stay completely out of bear markets or limit your exposure to them. The subtitle "A Winning System in Good Times or Bad" is therefore probably a bit misleading. Overall, however, this is a worthwhile book, and it is really the place to go to learn about the IBD methodology.
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